I Love My Bra - Luxury lingerie blog

I did not post in my bra care topic for a while, and today I’d like to highlight Bra(g) — the bra bag, quite a genius invention that helps protect padded bras during travel. It is such a perfect solution for bras wrinkled in a suitcase — this bra protective case keeps them in shape and they last so much longer.

Not only this is a genius concept - these cute bags come in an assortment of great fabrics, so you pack your bras in style. These are just three of about a dozen:

The idea of a bra bag is simple and very useful, props to the inventors! I can see where they came from with the concept — as items such as cell phones, iPods or laptops had protective cases for years.

Bra(g)s are sold on-line here as well as in a number of lingerie boutiques for about $50 each — not bad, considering that it helps keep your expensive bras in shape longer, especially luxury bras we pay two — three hundred dollars for. So if you like expensive lingerie and you travel — Bra(g) is a must have.

English lingerie brand Fleur T revealed their new Summer 2008 collection, called “Pure white sugar". This is not the edible lingerie you are thinking about!

It’s really cute — I like how it looks so fresh and clean. Though to me it feels more like a Spring collection, not Summer — with it’s subtle green floral pattern. Yes, I think they made it a mistake, it definitely is a Spring collection.
But I’d like to buy it, as long as white sugar, not Sweet-n-low or Splenda. I like brown sugar, and sure I love honey too. Maybe their next collection will be called “Raw avocado honey"?

-Analeis

And you can send a sexy email postcard from their website, too. That’s so sweet.

More Cotton Club post cards here. I never got one, by the way. I guess no one loves me.

Source: Newsletter.

-Cheers,
Analeis

Tonight I overheard a report on ABC channel about Victoria’s Secret brand slipping sales, which might be caused by VS marketing, which is focused on “sexiness” too much. A few articles on the Web discuss the same topic. “We’ve so much gotten off our heritage… too sexy, and we use the word sexy a lot and really have forgotten the ultra feminine,” said Sharen Turney, chief executive of Victoria’s Secret, “I feel so strongly about us getting back to our heritage and really thinking in terms of ultra feminine and not just the word sexy and becoming much more relevant to our customer.” she added (Source). It’s amusing, indeed, that VS brand hypes up sexiness, obviously simply because it’s a concept that’s popular with the consumer. But in fact there’s not too much sexiness about their lingerie - except Victoria’s Secret Angels. The truth is, though, that when you hire the type of Top models VS hires, it doesn’t really matter what kind of bra or panties you slip on them, it’s all going to look very sexy, don’t you agree? Being quite mediocre, for my liking, Victoria’s Secret merchandise also lacks quality. A lot of their lingerie is made of such material that looks used when it’s still on the store shelves. I realize though that all mass market brands are this way - they put little money into the product and a lot of money into advertising, convincing many to buy.

Truly sexy and feminine brands, though, don’t seem to capitalize on sexiness. Such brands as Courtworth, Carine Glson, I.D. Sarrieri, Eres, Guia La Bruna, and some others, which I mention in this blog quite regularly, produce products that are by far superior to many popular and heavily advertised brands here in the U.S. But I don’t want to be negative - I wish good luck with sales and marketing to Victoria’s Secret, and the like, but I personally will unlikely buy their products again. And it doesn’t matter that they use word “sexy” 75 times in one catalog.

Cheers.
-Analeis