I Love My Bra - Lingerie news

Tonight I overheard a report on ABC channel about Victoria’s Secret brand slipping sales, which might be caused by VS marketing, which is focused on “sexiness” too much. A few articles on the Web discuss the same topic. “We’ve so much gotten off our heritage… too sexy, and we use the word sexy a lot and really have forgotten the ultra feminine,” said Sharen Turney, chief executive of Victoria’s Secret, “I feel so strongly about us getting back to our heritage and really thinking in terms of ultra feminine and not just the word sexy and becoming much more relevant to our customer.” she added (Source). It’s amusing, indeed, that VS brand hypes up sexiness, obviously simply because it’s a concept that’s popular with the consumer. But in fact there’s not too much sexiness about their lingerie - except Victoria’s Secret Angels. The truth is, though, that when you hire the type of Top models VS hires, it doesn’t really matter what kind of bra or panties you slip on them, it’s all going to look very sexy, don’t you agree? Being quite mediocre, for my liking, Victoria’s Secret merchandise also lacks quality. A lot of their lingerie is made of such material that looks used when it’s still on the store shelves. I realize though that all mass market brands are this way - they put little money into the product and a lot of money into advertising, convincing many to buy.

Truly sexy and feminine brands, though, don’t seem to capitalize on sexiness. Such brands as Courtworth, Carine Glson, I.D. Sarrieri, Eres, Guia La Bruna, and some others, which I mention in this blog quite regularly, produce products that are by far superior to many popular and heavily advertised brands here in the U.S. But I don’t want to be negative - I wish good luck with sales and marketing to Victoria’s Secret, and the like, but I personally will unlikely buy their products again. And it doesn’t matter that they use word “sexy” 75 times in one catalog.

Cheers.
-Analeis