THE humble bra, which revolutionised the way women dressed, this year celebrates its 100th birthday
Branded the “brassiere” by fashion bible Vogue in 1907, the invention has undergone many changes from the flat-chested flappers of the 1920s, to bra-burning ceremonies of the ’60s and Madonna’s cone shaped bustiers of the ’80s.
Stylist Lisa Cimmino said women were spoilt for choice when it came to the support staple.
“The bra is a foundation piece in any women’s wardrobe. We would be lost without them,” she said.
“I mean, 100 years on they are making our busts bigger or smaller, sexier or sportier.”
Australian designers are cashing in on the popularity of the bra, with such labels as Sass and Bide and Willow showcasing luxurious lingerie lines this season.
“It’s a huge business. Just look at the celebrity endorsements as well as stars like Delta, Kylie and Elle who all have their own labels,” Ms Cimmino said.
Do women know how to wear a bra correctly?
“You should be having your bra fitted every 12 months and have at least three bras to choose from,” Ms Cimmino said.
“Always consider what bra is best when you are getting dressed as they can really make or break an outfit.” Source
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